TRINA TURK

Lead Designer and Digital Marketing Manager

A genuine California local, Trina Turk is inspired by the Golden State’s multicultural mix, creativity, craftsmanship, architecture, and landscape, a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina’s modern and optimistic outlook meld the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality for effortless élan and carefree glamour.

When Trina Turk first brought me on back in 2015, she had a very successful brick-and-mortar business, and she was looking to expand her brand by building a robust online presence. So I started by creating a content strategy plan focused on customer education, acquisition, and retention across web, social, print, and experiential. From there I led a complete redesign of www.trinaturk.com, incorporated a new blog (curated by Trina and myself), and introduced a new suite of email marketing and social advertising campaigns.

In addition to growing Trina's online presence, I led the digital marketing and creative teams, partnering with Trina, Jonathan Skow (Mr. Turk), and the marketing director to develop content and creative for seasonal and evergreen marketing campaigns (photography, print, digital, and experiential).