M-GO

Art Director and Digital Marketing Producer

M-GO (now FandangoNOW) was digital movies and TV streaming service created by people who love entertainment. As a joint venture between DreamWorks Animation and Technicolor, M-GO brought the largest selection of blockbuster movies to iOS/Android platforms and came preloaded on streaming players from Roku as well as Samsung, LG, and Vizio Smart TV’s, Blu-ray players, and Wi-Fi tablets.

When I started at M-GO in 2014, they had just signed multiple high-priority partnerships and needed help scaling their product offering quickly. As the Art Director and Digital Marketing Producer, my goal was to create beautiful/engaging aesthetics and to lead my teams passionately through the creative process, from production, edits, to final execution, including our website, mobile apps, marketing emails, landing pages, web ads, and social content. I also conducted user research, developed customer persona’s, created site maps/infographics as well as measured/reported the performance of all digital marketing campaigns to the executive team to make sure we hit our goals and KPI’s. I guess you could say I wore multiple hats!

Some of the more important consumer-facing projects I worked on at M-GO include the design of the new website, mobile app, a suite of marketing emails (which generated over 30% of our revenue), and the art direction for the brand awareness campaign, Dinner and a Download.